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The North Staffordshire Green Doctor programme will add capacity to existing energy/welfare advice provision in an area made worse by the cost of living and energy price rises. Green Doctors, qualified energy advisors, will target 1600 households with more complex energy needs such as long-term ill-health or disability, and who find it difficult to engage with online/telephone-based advice services due to poor mental health and caring responsibilities. To ensure broad reach, Green Doctors will deliver targeted social marketing, events in fuel poor neighbourhoods to raise awareness of the service. Alongside wider providers, they will develop strategies to improve co-ordination/targeting of resources, ensuring the most vulnerable can access the level of help they need.