Future Fit Homes for Ready Prospectors

This is a pioneering project that employs an innovative, market-segmented research approach to accelerate self-funded domestic retrofitting in Plymouth. It targets a key market segment, known as Ready Prospectors; a highly motivated group with values aligned to retrofitting but who are significantly underserved by existing services.

This group is essential to upscaling retrofit as they are likely to be encountering important trigger points for retrofitting such as buying new homes, having children or inheriting money. To mobilise this group, the project will work with specialist behaviour change PR consultants, and evaluation specialists. Together, they'll utilise a Theory of Change model to co-design and develop retrofit service toolkits that address the group's unique psychological, financial, and practical barriers to retrofit, resulting in home energy improvements. 

The project is designed across three phases, with learning and insights feeding into service design at each stage, culminating in a final test of retrofit toolkits and online resources. By the end of the project, they will have created a vital online resource – the Plymouth Retrofit Hub, for the self-funded retrofit market. This will include case studies, links to trusted installers and contractors, and easy access to their retrofit advisor services. The project has wide-reaching implications for the sector; learning  will be widely disseminated through a webinar offer, evaluation reports and videos.