BWCE Home Energy - Continuity

The project aims to achieve lasting carbon emissions reductions from self-funding households in the area through a scaled up programme of ‘deep local’ retrofit support.

The project builds on the successes and learnings of a previously funded project, through which they have demonstrated both local demand and support for their services. This next phase will scale the service to improve efficiency and embed and refine systems built around an engaging and positive customer journey that results in tangible retrofit action. 

Building on lessons from their previous project, innovations in survey and advice delivery will enable them to better meet customer needs and fix the market failures they’ve identified. Triage calls will direct customers to the right support while follow-up coaching calls and retrofit coordination will extend support across the whole retrofit journey, empowering residents to take the crucial move from information to action. 

Their proven community based social marketing approach will build on the use of champions, neighbourhood clusters and peer to peer inspiration to drive uptake, while use of data will help them reach beyond their usual networks. They will codify their approach to enable replication beyond their borders.